Case Study – 18.25% Conversion Rate

We helped Waterstone Capital develop several variations of their message. Then we sent an email with a link to the landing pages. Equal weight was placed on each page so that they rotated and each different landing page received 33% of total visitor traffic.

After several hundred visitors converted at far higher rates on Version 3, we immediately “turned off” the other two page versions and continued with this, the best optimized page.

Not only did this provide immediate benefits in the number of leads received, but it provided actionable information. Click the “next page” button to read more.